Stability and dynamics

Volkswagen Tokio International Auto Show 2011
 
 

With its trade fair appearance, the Volkswagen brand reflects "The Car" in a holistic visual form language. In an interdisciplinary way, the powerful line of the vehicle design is transferred into a progressive monolithic architecture as well as the diverse communication channels.

 
 

The consistent brand perception in the space forms the foundation for a fascinating presentation of the vehicles and technological innovations. The dynamic media choreography, atmospheric lighting staging and spatial sound experience create a memorable narrative experience.

 

Services: Architecture, communication design
Photography: Andreas Keller

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