cell, lane, cube, move, city, edge ...

smart | Spatial Design 2003 –2019

In 2013, the concept „smart move“ visualizes the dynamics of mobility. On 3,350m², the dynamic architecture forms areas to explore, with coherent style elements in all details. Strong color accents create an inspiring setting. In combination, architecture and communication create a statement: smart is mobility.

With the motto „transforming urban traffic into city flow“, smart presents future mobility topics on 2.350m². The concept idea „city flow“ is reflected in dynamic lines in architecture, communication and media.

The smart presentation at Mondial de l’Automobile Paris 2018 is all about electric mobility. The complexity of future urban mobility is displayed using a city map as a metaphor. A floor LED divides the booth area into city districts that focus on various brand topics.