#1 turns red

Braunwagner designed the new modular exhibition stand for smart at the Chengdu Motorshow 2022.

The design concept was implemented in cooperation with Encore Advertising Agency Shanghai Ltd., who were responsible for the execution and management of the event. The modular concept will also be used for the Shenzhen and Guangzhou 2022 shows.

The concept is based on the visual brand architecture language for smart defined by Braunwagner. This was extended by the architectural adaptation of the new VPL (Visual Product Language) of the new smart#1 in the context of the brand's strategic realignment.

The architectural parameters follow the more emotional product orientation. An intelligent mediatecture and scenography allow an individual adaptation to the communication strategy in the respective product segment - in the sense of the Brabus derivative, smart can also "become red".