NEW HORIZONS.

MAN | Key Visual IAA 2014/2016
 
 

For IAA Commercial Vehicles in Hanover in 2014 and 2016, we design a holistic overall concept for MAN Truck & Bus on almost 10,000 m². We create and manage the entire communication design from key visual, large graphics, steles, media content on LEDs and screens to merchandise materials.

 
 

The various subject areas, supplemented by product-specific presentations, invite interaction with the vehicles and create an authentic product environment.

 

A kid’s tour is developed for children and their parents to explore the MAN booth. Entertaining tasks and games offer fun and inspire interaction with the exhibits.

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