horizontal red lines and slanted edges

Kumho Tyre | THE TIRE COLOGNE 2022

 

In cooperation with Display International, BRAUNWAGNER designed a booth for the South Korean tire manufacturer Kumho at "THE TIRE COLOGNE 2022".

 
 

For the conception of the booth, the translation of the strong emotional imagery of the brand into the third dimension was a major design focus, which is considered successful not only by Kumho, but also by the 12,000 trade visitors from over 100 countries.

 

The dynamic "big pictures" together with the analog and digital presentation of the product worlds generate a homogeneous, expressive overall image. The communicative link is provided by the brand-typical "red lines" of the Kumho corporate design, which connect the individual themes and scenes with each other. A brand roof with strong branding was generated for the long-distance effect – it reflects the brand values in the sense of consistency and reliability.

 
 

Conception: Braunwagner
Architecture: Braunwagner/Display International
Communication: Braunwagner/Ideenanstalt B. Cordes
Picture: Mitzner Fotodesign

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