lifelines of tomorrow.

BRAUNWAGNER developed a standardized design system for the communication design in the areas of spatial, event and trade fair.
For the 31st edition of "Karrieretag Familienunternehmen", which took place at Viega World in Attendorn, Braunwagner designed the customer journey and the communication measures at all relevant touchpoints. A linear floor signage was developed to help visitors find their way around, taking up the idea of lifelines.

At the trade fair stands for VSK Utrecht and Digitalbau Cologne at the beginning of 2024, the Viega brand was brought to life visually with an enhanced key visual.

The combination of dynamic lifelines and building structures reflects the purpose of the brand and connects different functional areas.

The VSK's Prevista Challenge invited trade fair visitors to prove their installation and assembling skills to directly experience the quality of Viega products.
At Digitalbau, the four pillars of digital building, "Viega Building Intelligence", were the communicative focus.