Beauty and beast.

Bugatti | Geneva International Motor Show 2019

110 years Bugatti – in the anniversary year of the French sports car brand, Braunwagner creates the new eye-catching stand design for Geneva Motor Show 2019. On the occasion of the anniversary the brand reflects its history and values for the future: innovation and technology are at the spotlight of the brand presentation.

Exclusive and reduced – the minimalist stand architecture is augmented by a mediatecture and subtle media show thus provides the ideal stage for the different car icons. At the same time the minimalistic stand design conveys the perfect combination of aesthetics and function to contrast with the expressive luxury of the automobiles.

The centerline, a basic element of the visual product language, is an essential part of the stand concept and meets the clear architectural language of the building. Another quote from the visual product language is the ellipse-shaped light ceiling above the highlight car.