Always Thought ahead.

smart | Geneva International Motor Show 2019

smart´s stand at Geneva Motorshow 2019 is an evolution of the successful citymap concept that was presented at Mondial de l’Automobile in Paris 2018. The fair stand is characterized by electromobility as the brand's entire product portfolio is fully electric, as well as services that simplify urban mobility.

Material and form of the building´s concrete cubature are a metaphor for modern urban planning and architecture. The holistic media production in combination with the building made of concrete and glass reflects pulsating urban life – smart´s homeland.

The media content on the large floor LED corresponds with the content on the wall LED. It reflects the brand´s electric history as well as the future of mobility services. Animated visuals add to the brand´s typical feeling of “urban joy of life”.