SMART

URBAN STAGE 2010 –2011
BERLIN / BRUSSELS / MADRID / ROME/ PARIS / ZURICH / AMSTERDAM / FRANKFURT

Braunwagner developed an innovative presentation platform for smart urban stage, an event for the introduction of electric mobility. The dynamic, airy shell symbolizes future-oriented technologies and the urban need for flexibility, sustainability and trendiness of the brand smart.


Flexibility, sustainability and trendiness

The interior combines zeitgeisty lounge- and shop design with a modular exhibition architecture that displays works of the future minds award contestants. Intelligent light and media technology allows for an easy adaption to different requirements. With the development of the "solar gate" the topic sustainability is further refined and implemented. In a cooperation with BASF and Konarka flexible and transparent solar modules were developed. They were integrated in the urban stage structure by using the existing steel truss.

Services: Architecture, Communication Design, Product / Exhibit Design
Awards for smart urban stage: German Design Award 2013 (Nomination), ADC Award 2011 (Bronce), Good Design Award 2010, Red Dot Award: Communication Design 2010
Awards for the solar gate: Green Good Design Award 2014, German Design Award 2013 (Nomination), Iconic Award 2013 (Architecture Winner), Der Raum 2012 (Bronce)
Photography: Andreas Keller / Daimler AG