Mondial de l'Automobile 2018

As in Geneva, smart's presence at the fair is characterized by electromobility. "Electric intelligence by smart" - the brand's entire product portfolio is fully electric and connected.

The modular stand design will be adapted to individual components for the Motor Show in Paris and supplemented by further highlights.

The urban mobility of the future can be experienced in its diversity through the metaphor of the "citymap". A floor LED divides the stand into urban districts, reflecting various topics such as electric mobility, networking, individualisation and mobility services. Together with a large-area LED and an LED frame, a uniform overall choreography is created. A material mix of concrete, wood, moss and glass reflects the diversity of living spaces in the city. In the open lounge and bar areas, smart offers every visitor the opportunity to conduct conversations, linger and relax in a deliberately homely atmosphere.

The constantly changing visuals in the floor also take up the contents of the theme worlds and bring the basic ideas of EQ to life in their colour and form language.


Services: Architecture, Communication Design, Product / Exhibit Design
Photography: Andreas Keller