Mondial de l'Automobile 2014
Braunwagner created the appearance of smart at the Mondial de l'Automobil from October 4th to October 18th, 2014 in Paris. The booth concept according to the smart FOR campaign has been an evolution of the former concepts as smart extended.
FOR a new urban joy.
For the market launch of the new smart fortwo and smart forfour the architectural concept has been reflected by scaling the space of the doubleseater to the fourseater. Focus of the product communication for the car innovations was the extreme small turn radius, the design of the new cars as well as extended technical features.
Services: Architecture, Communication Design, Product / Exhibit Design
Awards as smart extension concept: German Design Award 2016 (Nomination), Automotive Brand Contest 2015 (Architecture Winner), Good Design Award 2015, Iconic Award 2015 (Architecture Winner)
Photography: Andreas Keller