SMART

Lane Concept 2008–2011

The concept "smart lane" is a metaphor for urbanity. It consists of an architectural lane that creates spaces and visualizes the core brand and product values. Architecture and communication measures form a conceptual unit.

Architectural, space-creating lane

The planning of each show is based on a master planning regarding construction and statics. The modular concept is scalable up to 3.000 sqmfor International A and B-Motor Shows which underlines the ecological focus of the brand. At the same time the extraordinary, homogeneous presentation is a clear lifestyle statement.

Services: Architecture, Communication Design, Product / Exhibit Design
Awards: German Design Award 2012 (Nomination), Exhibit Design Award 2010 (Silver), Red Dot Award: Communication Design 2010
Photography: Andreas Keller