2013 is the year to set up the renewal of the smart product portfolio in 2014. The brand presentation at IAA in Frankfurt focused especially on the topics mobility and individuality.

Individuality and mobility

Braunwagner developed the concept "smart move" to visualize smart's dynamic brand strategy. On an area of 3.350 sqm dynamic architectural elements create open experience spheres. The design language is used throughout the entire stand. Strong colour accents create a spatial experience full of suspense. Architecture and communication link up to one statement: smart is mobility.

Services: Architecture, Communication Design, Product / Exhibit Design
Awards: German Design Award 2015 (Special Mention), Automotive Brand Contest 2014 (Architecture & Events Winner), Exhibit Design Award 2013 (Silver), Good Design Award 2014, Iconic Award 2014 (Architecture Winner)
Photography: Andreas Keller
Sounddesign: Klangerfinder