For the smart presence at IAA 2011, Braunwagner developed an urbanistic metaphor – with city center, business district and green areas.

Urban metaphor – cube concept

A new design element, the smart cube, generates an abstract city silhouette and creates theme zones. Specific booth areas can easily be distinguished by variations in the design stylistics. The highlight topic smart forvision is staged in a dynamic and futuristic scenario. Lifestyle-related topics are shown in the architecturally dense and pulsating city center. Braunwagner presents the smart fortwo in its perfect surroundings, the city.

Services: Architecture, Communication Design, Product / Exhibit Design
Awards: German Design Award 2014 (Nomination), Good Design Award 2012
Photography: Andreas Keller