IAA FRANKFURT 2009
The synergy of urban mobility and a sense of responsibility is not a goal strived for, it is reality for the brand smart.
The concept "smart lane urban reality" reflects the central brand message – lifestyle and a sense of responsibility are not mutually exclusive – through an intensive interaction of architecture and communication, media and print design. The self-confident brand presentation as an urban icon is a multi-faceted, associative urban environment.
Services: Architecture, Communication Design, Product / Exhibit Design
Awards: German Design Award 2012, Nomination / red dot design award 2010 / Exhibit Design Award 2009, Silver
Photography: Andreas Keller