smart

International Auto Show Geneva 2015

Again at the Geneva International Motorshow from March 5th to March 15th Braunwagner created the appearance of their client smart.

As a continuation of the concept "smart" extended" the product communication focused on an area of about 600 sqm on individualization possibilities, the new instigation technology as well as the innovative media system of the new smart generation. For the latter individual exhibits are developed.

The communication themes were carried via different media to an overall choreography. A circular ground floor LED conveyed the extremely small turn radius and transported it via light and color impulses to the back illuminated facing.

Services: Architecture, Communication Design, Product / Exhibit Design
Awards as smart extension concept: German Design Award 2016 (Nomination), Automotive Brand Contest 2015 (Architecture Winner), Good Design Award 2015, Iconic Award 2015 (Architecture Winner)
Photography: Andreas Keller