The key metaphor "heroes 2010" is visualized in a heroic, bold presentation of the vehicle portfolio. The expressive design language of reduced crystalline structures resembles fire and splinters, symbolizing hazardous situations.
Stability, trust and safety
These elements create the architectural frame and give structure to product groups and theme areas. Inserted cubes provide space for in-depth information and facilities. Their calm, rectangular form, being associated with stability, trust and safety, create a suspenseful contrast to the main architecture's tectonic forms.
Services: Architecture, Communication Design
Photography: Andreas Keller