Automobili Lamborghini

Geneva International Motor Show 2018

Extroverted and confident as their products, the brand Lamborghini presents itself with its new modular trade fair design on an area of approx. 800 m2 at the Geneva Motor Show 2018.

The design concept of Braunwagner reflects the visual product language of the vehicle design and creates a consistently sharp-edged polygonal design language for all stand elements.

Down to the ceiling structure and the interior design, every detail consistently follows this design principle. LED-hexagons in the floor and ceiling additionally underline the vehicle highlights.

The polygonal cubature in the rear of the stand is characterized by its innovative facade material. Glass panels, which are suspended without visible profiles, reflect the technical requirements of the brand via an inserted metal mesh and provide views from the upper floor where the exclusive lounge is located. Due to the nature of the glass pane, the innovative combination ensures a one-vision-effect.

The individual configuration area in the lower part of the building is separated only by glass walls and can be viewed openly. Electrically controllable glass panes ensure the desired discretion.

A freestanding sculptural staircase leads to the upper floor, which houses a lounge / bar area and meeting rooms.

Services: Architecture, Interior Design
Photography: Andreas Keller & Automobili Lamborghini S.p.A.
Awards: Nominated for German Design Award 2019