ECS NUREMBERG 2011
The banderole is a brand-strategic design element of the BASF Corporate Design. Within the spatial concept it becomes an open, walkable gate.
Order, structure and safety
The gate iconizes the brand and creates structure and safety. It connects the six exhibitory business units under the BASF umbrella brand. In combination with the lively colours the gate becomes a magnetic key visual and bracket for the individual exhibition areas.
Services: Architecture, Communication Design, Product Design
Photography (Stand): Frank Kotzerke
Photography (Exhibits): Julian Omonsky