Showtruck 2016


For the market launch of the new axial ventilator generation "Axiblade" BRAUNWAGNER created for their client ebm papst a mobile exhibition concept on a showtruck. During the roadshow the clients received an exclusive advanced presentation of the new axial model range directly in front of their company doors.

On a special selected vehicle it featured an independent showroom on a transformable tower truck that could be extended in width, lifted off the towing vehicle and finally subsided on ground level.

Using the client specific design language Braunwagner created the interior and  exterior design concept of the truck. A consequent transmission and representation of the created visual brand language highlighted the positioning of the brand as design oriented and fascinating technology leader and implemented their high standard of customer proximity and satisfaction.

Additional the outer surface formed a mobile advertising space that provided a high on the road attention.

Services: Architecture, Communication Design, Product / Exhibit Design
Photography: Andreas Keller