ISH Frankfurt 2015

At the world's leading trade fair for innovative energy efficient heating and air-conditioning from March 13th to March 15th, ebm papst impressed with the world premiere of their radial ventilator "RadiPac". Highlight was the specially by Braunwagner developed shiftscreen exhibit positioned as attraction pole in the center of the two level booth. The product advantages of the new ventilator and the optimized air stream Luftstrom were illustrated by Augmented Reality and shown on a shiftable screen along the installation.

The design of the exhibit underlined the product innovation in a real but also virtual way on both levels. The volume of an exemplary ventilation and airconditioning construction has been pictured exemplarily by a restrained composition out of layered glass stage managed by assessable illumination. To obtain a perfect distant effect the layer composition has been continued as connective gesture across both floors.

Services: Architecture, Communication Design, Product / Exhibit Design
Photography: Andreas Keller