A modular design concept has been developed for ebm-papst-world innovation leader for fans and engines - and was first presented at ISH in Frankfurt 2013. It visualizes the company's technical brand identity and translates the physical principle of rotation into the architecture.
Innovation and modularity
The design concept consists of the symbolization of laminar air streams. The generated horizontal layering combines communication measures and architectural requirements. The brand core "Greentech" is put at the center of the product presentation as a sculptural double helix. It is the innovation nucleus of the brand architecture.
Shows: ISH Frankfurt 2013, Mostra Convegno Milan 2014, Chillventa Nuremberg 2014
Services: Architecture, Communication Design, Product Design
Awards: German Design Award 2014 (Nomination), Iconic Award 2013 (Product Winner)
Photography: Andreas Keller